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WhatsApp introduces shopping button for browsing product catalogs

WhatsApp introduces shopping button for browsing product catalogs

WhatsApp is launching a new shopping button that enables users to find businesses and browse their offerings directly in the app. The WhatsApp shopping button is arriving on both Android and iOS; when tapped, users can find businesses, browse their listings to see what they offer and the items’ prices, plus there’s the option to directly message the companies for more information.

It doesn’t appear that there’s any way to actually purchase items through WhatsApp right now, however. This marks an expansion of the WhatsApp for Business e-commerce platform; the company released a couple of videos targeted at businesses today, revealing that sellers can connect their existing Facebook Shops with WhatsApp. Read More...

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