Instagram has launched its own short video feature called Reels in India. The new feature lets users create videos on the app, add creative filters and music and share it. Reels is similar to TikTok and allows users to create 15 seconds video with popular songs, trends, or challenges.
The new feature lets users shoot video, add filters and music from Instagram’s catalogue and share it beyond the platform. Users will be able to share Reels in Explore, and also on Feed with followers. There will be no monetisation avenues for now. For Reels, Instagram has partnered with prominent music labels to provide a vast collection of songs to users to create interesting Reels and share with everyone.
Reels option is added to the Instagram camera similar to Boomerang, among others.
To start users will first need to open the Instagram camera and select Reels to start creating 15 seconds video. Reels provide options like audio from Instagram Music library, speed, effects, and timer.
After recording a Reel, users can simply choose the audience they wish to share their Reel with. Unlike usual Instagram Stories, Reels can be shared in the Explore section and viewed by everyone on the platform. Reels also provide various AR effects to help users add a unique touch to their videos. To add AR effects users can open Reels camera, click on effects and then AR effects.
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