Instagram is conducting a test which stops some users from sharing feed posts within their Stories. The new experiment is to see how it changes engagement with the popular feature. The company announced the change in a notification banner sent to users in “select countries” where the test is being conducted.
“We hear from our community that they want to see fewer posts in Stories,” the notification starts. “During this test, you won’t be able to add a feed post to your Story.” Resharing posts to stories is a fairly common practice, though it does create situations where you’ll see a post in your feed and then immediately see that post duplicated in your friend’s stories.
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