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Google faces $5 billion lawsuit for tracking users in Incognito Mode

Google faces $5 billion lawsuit for tracking users in Incognito Mode

Google has been sued in the US over claims it illegally invades the privacy of users by tracking people even when they are browsing in "private mode". Incognito Mode is a feature most of us take for granted by now. All current browsers have at least some iteration of it: a mode where browsing history and cookies are not saved. Many people wrongly assume that Incognito Mode makes you completely anonymous online. That is, in fact, not true, and Chrome even warns you of that when starting a session. However, some argue that Google is still collecting some data, and now the company is facing a $5 billion lawsuit for this.

The initial report by Reuters describes that a complaint has been filed at a federal court in San Jose, California. The reason? Google is alleged to still pick up some of your personal information, such as shopping habits and other sensitive data, even when you’re browsing in incognito mode. How do they allegedly do it? Through services such as Google Ad Manager, Google Analytics, etc. This collected information is not directly tied to the user, but it could potentially be used to identify a user if the information matches previous search habits. Read More...

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