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Apple new ad campaign to put spotlight on privacy

Apple new ad campaign to put spotlight on privacy

The company is kicking off a privacy campaign in India, hoping to educate phone users on how their devices leak data and trying to convince them that of all the phones available, the iPhone is the one that is best at keeping your secrets safe.While the message may seem hyperbolic, Apple will not be wrong. The iPhone is indeed a better choice if privacy is important for a user.

The privacy campaign started by Apple would include footage from a short promo video on privacy that Apple made earlier. The video shows instances of people taking actions, like putting a lock and pulling in window blinds, in real world to safeguard their privacy. The video then asks that if you are concerned about the privacy in real world, why you are not equally worried about your privacy on a phone.

The campaign is part of Apple's plan to make privacy one of the key features of its devices, particularly the iPhone. Apple says that it makes money by selling consumers hardware and that it not only minimises data it collects from people but also keeps a close watch on iOS and Mac apps to ensure that they don't misuse app permissions or gather unnecessary data. On its website, the company notes, "At Apple, we believe privacy is a fundamental human right." Read More...

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