Bharti Airtel will soon launch a video-conferencing app for businesses as demand for such services rises during the COVID-19 pandemic. Airtel will initially provide its branded video-conferencing service for companies only and may launch the product for regular customers after assessing demand, according to a report by The Economic Times. "Airtel is close to launching several enterprise-grade products including a unified video-conferencing tool very shortly," a source told.
Airtel's video-conferencing app will compete with Zoom, Google Hangouts, Microsoft Teams, and Reliance Industries' JioMeet. Airtel will prioritise data localisation and security amid growing concerns over cyber security threats, the report said. "Airtel is focusing on high levels of security as the USP of the product, given the growing debate around cyber security as people work from home," a source told the publication.
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