One Third of Online Casino Turnover
Comes from Live Shows ये भी पढ़ें - अपने राज्य / शहर की खबर अख़बार से पहले पढ़ने के लिए क्लिक करे
Innovative live casino adaptations of popular
vintage TV game shows like “Wheel of Fortune” and “Deal or No Deal” have
generated more than one third, or 34.48 percent, of online casino turnover in
India for most of last year, as revealed by a recent research paper by
SevenJackpots titled “Top Game Shows and Live Casino Classics Captivate India”.
The study analyzes internal datasets on active
user sessions and turnovers registered at the https://casinodays.com/in/live-casino platform between January 1 and November 1,
2022, and breaks the anonymous data down
by game providers and individual game titles.
Game shows outperform classic roulette games -
the second largest turnover generator for the platform with a 22.91 percent
contribution, by a long shot. All other traditional must-have games for any
decent casino floor like blackjack (with 16.11 percent share of the registered
turnovers), baccarat (7.45 percent), and slots (4.59 percent), as well as popular
Indian card games like Andar Bahar (2.97 percent) and Teen Patti (1.67
percent), rank further down the chart.
The leading single game title - Lightning
Roulette, which amasses 20.62 percent of the turnover, has been counted under
the roulette category, even though its producer - the Evolution game studio,
classifies it under the game show category as well due to its live-hosting and gameplay
features.
The Crazy Time game show, again created by
Evolution, takes the second position in terms of largest turnover having
generated 8.43 of it. Monopoly Live by the same provider is the third
representative of the genre with a place among the Top 10 games by turnover.
Game Shows Are Not a New Concept
The first game shows appeared shortly after the emergence of radio,
and moved into the realm of television on the very first day of commercial TV
broadcasting in the USA - July 1, 1941, with an adaptation of a popular radio
show.
The history of the genre is filled with ups and
downs, mega scandals that rocked the whole world of entertainment, and
astonishing for their time monetary prizes.
Until not so many years ago, the expensive
studios, filming equipment and crews needed to produce a live show were within
the reach of only large TV channels and networks. Digitalization literally
opened the doors to game shows for everybody making both production and
participation easily accessible and the genre quickly took over the online
casino industry.
“The revolutionary new genre kept features
familiar and appreciated by most players – the real-time excitement of
decision-making, the virtual representation of a social event, charismatic
hosts, and easy-to-grasp game rules. Moreover, there has always been a
reference to elements of skill, even if there is little or no knowledge
involved,” the researchers at SevenJackpots explain the strong appeal of live
casino game shows.
Players Ready to Risk More Online,
Science Says
Scientific
studies have shown that
players are ready to take more and bigger risks in an online casino game show,
compared to participants in TV shows who are put in the spotlight and are wary
of the audience's judgment and scrutiny.
Other studies have delved into the resemblances
of TV show contestant behavior with the decisions that investors make on the
stock market or how models of choice are applied in this dynamic environment
where players have to rely on themselves with no outside help.
Since the early 1990s, game shows have provided
the perfect setting for a great deal of scientific research in risk preferences
and strategic behavior, as well as social interaction, discrimination and
cooperative behavior.
The shows have proved much more suitable for
research purposes than field studies as they give scientists the opportunity to
observe how the participants behave in as clearly defined problem situations as
if in a laboratory test environment, but with much larger stakes than a
researcher’s budget would allow.
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