Mumbai । India’s largest customised Ayurveda beauty
brand Vedix announces the launch of an all encompassing men’s skincare line
which is backed by deep science of Ayurveda.
What comes to our mind when we think men and skincare? There is a good
chance, many men may shrug a skincare ritual thinking they don’t need it. Social
biases are also responsible for this conditioning.
Men’s skincare routines generally comprise bathing daily and sometimes
tinkering with their wives’ skincare products. Ayurveda scriptures tell us that
self-care is essential for all, irrespective of someone’s gender, social
status, or type of work. A proper self-care routine ensures good physical and
mental health. Ayurveda believes a healthy body with positive mental health is
always handsome.
Jatin Gujrati, Business Head -- Vedix, says, “Men’s skin is perhaps tougher, but
produces more oil and sweat. Working out and being
outdoors can worsen this. Most men have a non existing skin care routine. We
already have a line of customised products for men and in the last 3 years, we
have seen the highest growth in this segment. Our data tells us that there is a
demand in the customer segment for a customised daily skincare as legacy brands
have remained restricted when addressing the men’s beauty segment. Vedix was
born to challenge the norms. Staying true to our purpose, we have deep dived
into the men’s skincare ritual segment and are confident that our newly
launched products will usher many men into self care for their skin concerns.”
With this thesis, Vedix has rolled out a complete range of men’s
skincare which is inspired from age-old secrets of Dinacharya (daily routine)
and customizes precisely what your body needs. The result: High efficacy
products that are suited for modern fast life replete with the benefits of the
ancient doctrine of routine.
Vedix Skincare routine for men comprising a face wash is customized based on doshas that
define the type of your skin, a moisturizer steeped in herbal actives like
Brahmi, Manjishtha, The moisturizer is tailor-made for your skin needs, as all
other Vedix products are. The third product is an active serum, to be used
overnight.
Our skin being the first line of defense against ever
changing weather, pollutants and germs, requires intensive care. In addition to
the daily customised regime, Vedix has also launched high efficacy face oils
and masks which are made of active ingredients to deal with concerns like acne,
spot correction, pigmentation and anti aging to help detoxify the skin and keep
it radiant.
The entire range is available on top marketplaces like
Amazon, Purplle, Myntra, Flipkart, Tata Cliq. With the festive season in full
swing, Vedix recently launched Soundarya beauty festival. The newly launched
range will see heavy discounts on purchases.
Time to ditch the misplaced cultural prejudice that sun
baked skin may assert masculinity. Let Vedix help you build a strong, minimal yet
comprehensive skin care routine.
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