Bewakoof Launches The Second Edition of Pride Collection

khaskhabar.com : सोमवार, 04 जुलाई 2022 6:19 PM

Bewakoof, one of India's most iconic & youth-centric brands, celebrates the month of love with a stellar curation of the Pride Collection that includes rainbow-themed footwear, top wear, bottom wear, accessories & more. This gender-neutral line is introduced to showcase that inclusivity is the future of the revolution, fashion and everything else.

Popular for being one of the fastest-growing D2C brands, Bewakoof houses a consumer base of 10 million upwards. When asked what was the inspiration behind the collection, the designer at Bewakoof quotes, "Bewakoof stands by the principles of individuality and pride. And we aim to celebrate it by showcasing & supporting self-expression and freedom through a striking product line. #pridemovement".

The brand has rightly used fashion as a means to support & honour the LGBTQ+ community by launching an extensive gender-neutral Pride collection starting at Rs. 499 with sizes ranging from XS to 6XL. The collection includes colourful and conspicuous designs along with slogan t-shirts that are boldly self-expressive.

When asked about the collection & its significance, Mr Prabhkiran Singh - the CEO & Founder of Bewakoof quotes, “As a brand, Bewakoof stands for equality and respect. Inspired by our brand ethos, we decided to launch a specially curated Pride collection to celebrate and honour the LGBTQ+ community. The LGBTQ+ community in India is progressively finding acceptance in the social fabric of our nation, but a lot more still needs to be done, to create awareness and foster an environment that normalises conversations around the LGBTQ+ community! This is just the beginning and pride month is only a gateway. There is an entire pipeline of Pride products available at our forum throughout the year because we believe Pride Month is every month!”

Last year, the brand celebrated Pride Month with Lakshya trust, Gujarat’s only NGO that works for the LGBTQ community and was applauded by its Founder - India’s royal figure, Prince Manvinder Singh Gohil. This year, the brand fondly anticipates celebrating the happy occasion with each one of its customers. It is this ideology that has talented, prejudice-free artists like Rajkumar Rao, Siddharth Malhotra and Fatima Sana Shaikh associated with the brand.

Bewakoof generated a revenue of Rs. 210 Cr in FY 2020 and aims to touch the 1000 Cr mark by 2024. Renowned for constantly upgrading itself with changing times, Bewakoof relishes continuous support from its young customers, thereby making it India’s most preferred Youth Fashion Brand.

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