Twitter has launched a new feature in its platform wherein users can add a GIF, photo and video in their retweets. The new feature is rolling out now on iOS, Android, and Twitter’s mobile website (mobile.twitter.com). The company is yet to launch the new feature for the desktop version. Twitter added that some brands and individuals have already started using this feature.
Even though it looks to be a small addition to the existing features, the new feature will add a new dimension to how users can frame their replies or comments around a tweet on the platform. In a press statement the company explained the challenges it had to address while designing the new feature. Twitter acknowledged there could be a problem for users to understand all the content in a Retweet with media given it could appear a little cluttered.
“During the first usability test, we found it was challenging for people to quickly understand all the content in a Retweet with media. This was due to the layout; two large Tweets stacked on top of each other.” it said.
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