Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events. The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched last week. The last two were focused on collaborative music video creations and voice-only group calling.
Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31. Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.
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