Instagram announced Live Rooms feature, now has an ability to go Live with up to three additional people in India which help creators grow their audiences by going live with multiple guests. Instagram Live gives people the ability to go live and create and connect virtually, and hence has seen diverse use cases this year.
In March, Instagram Live views in India grew 60 per cent in a week-on-week basis. Now with the ability to go Live with up to three guests, creators have more opportunities have conversations with their communities, and to expand their reach and use cases for Live, such as starting a talk show or a podcast, hosting a jam session etc.
"While Live Rooms will facilitate greater audience engagement, safety continues to be a focus and the existing safety measures will work on Live Rooms as well. There are built-in controls to keep the community safe," the company said.
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