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Instagram expands shopping features to IGTV and Reels

Instagram expands shopping features to IGTV and Reels

Instagram is expanding shoppable videos to IGTV. The Shopping feature will allow users to monetise their base on Instagram and also sell products to their followers directly. Moreover, users can make longer IGTV videos to appeal to viewers. As per reports, IGTV users can either complete the purchase within the app through the in-app checkout or they could go to the seller’s website to make the purchase. For convenience’s sake, buyers opt to buy within the app through which Instagram can take seller’s fee. However, facebook had earlier noted that it will not charge the seller’s fee through the end of 2020.

"Digital creators and brands help bring emerging culture to Instagram, and people come to Instagram to get inspired by them. By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living," said Instagram COO Justin Osofsky, in a statement. Read More...

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