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Google working on anti-tracking privacy feature for Android

Google working on anti-tracking privacy feature for Android

Apple’s anti-tracking feature, called ‘App Tracking Transparency’, will likely change the way app developers collect user data and share it with third-party platforms for ad targeting. The feature requires apps to explicitly ask for users’ permission before collecting and sharing their data. Notably, ‘App Tracking Transparency’ was scheduled to go live in September last year but was delayed to give more time to the developers to comply with Apple’s policy.

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