The nepotism debate that sparked in Bollywood post Sushant Singh Rajput's death, spilled over to the music industry after Sonu Nigam accused music labels of not being fair to artists and musicians. Bushan Kumar's wife and director, Divya Khosla Kumar, has hit back at Sonu Nigam after the singer accused the Chairman and Managing Director of T-Series of targeting him for calling out mafia in the music industry. Divya has called Sonu "thankless" as she said that it was T-Series that give him a break in the industry.
Divya Khosla Kumar took to her Instagram stories and wrote, "Today, it's all about who can run a good campaign... I'm even seeing people being able to sell lies & deceits with their strong campaign... #sonunigam such kind of people know how to play with the minds of the audience..... God save our world!!! (sic)."
In her next story, she wrote, "#sonunigam ji TSeries ne aapko industry mein break Diya... aapko itna aage badaya.... agar aapko itni hi khundas thi Bhushan se toh phele kyun nahi bole... Aaj publicity ke liye kyon kar rahe hai... Aapke pitaji ke khud maine intne videos direct kiye jiseko liye woh Hamesha itne shukar guzar rehte thee... But some people r thankless #achasiladiyatunemerepyaarka (Sonu Nigam, T-Series helped you flourish in your career. If you had so much problem with Bhushan, why didn’t you say it earlier? Why are you doing this for publicity? I have directed your many videos for your father and he had always been so thankful for it.) (sic)."
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