“This product is made of 100 per cent organic cotton. It is produced through cultivation and manufacturing processes that don’t involve harmful chemicals, pesticides or artificial fertilizers, and incorporates methods that respect biodiversity and ecosystems, improve soil quality, and reduce water consumption,” it further adds. Apart from what Gucci calls the Eco-washed organic denim pant, the brand is also selling eco-washed denim overalls - those with fake grass stains - which are available on the site at USD 1,400 (Rs 1,03,479).
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