The Mumbai Police have said that rapper Badshah paid Rs 72 lakh for additional views on one of his music videos, in a bid to break a viewership record. The rapper is being questioned in connection to a racket that sells fake followers and views to social media influencers. He has denied any wrongdoing.
Officials claimed that during questioning, Badshah confessed that he’d purchased around 7.2 crore views for Rs 72 lakh, in order to set a world record for most YouTube views in the first 24 hours. He had claimed that the music video for Pagal Hai had been watched 75 million times in the first day of its release, beating previous records set by Taylor Swift and the Korean boy band BTS. The claim was rejected by Google.
Nandkumar Thakur, deputy commissioner of police, told: “The singer confessed that he wanted to set a world record for most number of viewers in 24 hours on YouTube. That is why he paid Rs 72 lakh to this company.”
“Apart from Pagal Hai, we are also scrutinising his other songs posted on social media,” another official told. Read More...
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